As we approach the end of 2024, Toyota enthusiasts and car buyers have a unique opportunity to snag some of the best deals of the year. With the annual Toyotathon event in full swing, dealerships across the country are offering enticing discounts. However, to truly make the most of these opportunities, it’s essential to understand the specific deals available for different Toyota models. In this guide, we’ll break down the discounts and explain what you should expect for the most popular Toyota models this December.
1. Toyota Corolla – Affordable and Efficient
The Toyota Corolla remains one of the most popular small sedans due to its reliability and fuel efficiency. For December 2024, you can expect discounts of 7-10% off MSRP in most regions. The West Coast tends to offer smaller discounts, closer to 5-7%, due to higher demand. Remember, any factory-installed options (e.g., moonroofs or TRD upgrades) should be considered when negotiating your deal. Look for discounts starting at $1,000 to $3,000 off the MSRP.
2. Toyota Corolla Hybrid – A Green Option with Varying Prices
The Corolla Hybrid is gaining popularity, especially in regions where fuel economy is a top priority. However, prices can vary significantly:
- West Coast: Often priced above MSRP due to high demand.
- Northeast: Also struggles with higher prices.
- Other Regions: Discounts of $1,000 to $3,000 are possible, so don’t settle for MSRP.
3. Toyota Corolla Hatchback – Limited Discounts
The Corolla Hatchback is slightly less flexible in terms of discounts. Typically, you can expect deals at or near invoice pricing, which translates to roughly $1,800-$2,000 off MSRP.
4. Toyota Prius – A High-Value Hybrid
The Toyota Prius, recently named MotorTrend’s Car of the Year, is in stock and available at 7-10% off MSRP. Due to the high demand for fuel-efficient cars, some regions may see inventory shortages, so act fast if you’re interested in this model.
5. Toyota Prius Prime – Best Leased
The Prius Prime is an excellent candidate for leasing, especially with the $6,500 federal tax credit available. Leasing can reduce your total cost significantly, often leading to $6,000-$7,000 in savings when combined with negotiated discounts. After a month of leasing, you can buy out the car and maximize the tax benefits.
6. Toyota Camry – A Hot Seller with Big Discounts
The Toyota Camry is one of the most well-rounded sedans on the market and continues to attract attention due to its comfort, safety features, and reliability. This December, expect 3-10% off MSRP on most trims. High-demand models like the Camry XSE might see slightly lower discounts, while other trims could reach $3,000-$5,000 off.
7. Toyota Crown – Luxury at a Discount
The Toyota Crown, a unique addition to the Toyota lineup, is seen as a luxurious alternative without the price tag of a Lexus. Discounts on the Crown typically hover around 7-10% off MSRP. However, certain regions, particularly in the Southeast, may see higher prices due to demand.
8. Toyota Tundra & Tacoma – The Truck Market
Toyota’s trucks are a popular choice for those looking for reliability and capability. For the Toyota Tacoma, discounts range from 7-12% off MSRP. The Tundra, with its rugged appeal, offers similar savings, typically between 8-12% off. Be prepared to negotiate hard for top trims like the TRD Pro, where discounts may be lower, around 7%.
9. Toyota 4Runner – Limited Availability and High Demand
The 4Runner is in a tight spot as production ceased for the 2024 model two months ago. Currently, prices are $5,000-$20,000 above MSRP for the few available units. If you’re set on a 4Runner, it may be worth waiting for the redesigned model due out in the near future.
10. Toyota RAV4 – Popular but Competitive
The Toyota RAV4, particularly in its hybrid variant, remains a top choice. Discounts of 7-10% off MSRP are typical, but expect more competitive pricing on the non-hybrid models. However, some high-trim models like the RAV4 XSE with advanced tech may see reduced inventory, leading to 4-8% off at most.
11. Toyota Grand Highlander – The New Contender
The Grand Highlander, a larger, more luxurious version of the Highlander, offers a new option for those needing extra space. Currently, discounts can range from $1,000 to $5,000 off, depending on the trim. The Grand Highlander Hybrid may see $2,500 off in many areas.
12. Toyota Sequoia & Land Cruiser – High Demand and High Costs
The Toyota Sequoia, while not as heavily discounted as some other models, can still be found at $3,000-$5,000 off in certain areas. The Land Cruiser (1958 trim) typically has $2,000-$4,000 off, but higher trims or limited versions may have tighter pricing.
Final Thoughts: Maximizing Your Savings
The key to getting the best deal on a Toyota is to shop smart and consider dealership location and timing. Discounts can vary based on region, trim level, and available inventory. Areas with fewer dealerships may charge higher prices, so be prepared to travel if necessary. Always ask about additional dealer fees and be ready to negotiate to remove these costs from your final price.
The December 2024 Toyotathon event is the perfect time to make your move, with potential savings reaching up to 10-15% off MSRP on some models. Whether you’re in the market for a sedan, truck, or SUV, Toyota offers something for every buyer, and this month, it’s all about negotiating the best price possible.
