DAL Motors represents a cornerstone of the Engineering Division of DAL Group – Sudan’s largest business conglomerate. The company’s major breakthrough came in the same year of its establishment, when the Japanese automotive giant Mitsubishi Motors Corporation (MMC) appointed DAL Motors as its exclusive dealer and authorised distributor in Sudan for this prominent brand.

The year 1999 witnessed an important milestone for the company and the brand when the 3S world standard K8 Mitsubishi complex was inaugurated. The complex provides high quality automotive solutions for sales, service, parts, and sales of pre-owned vehicles.

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In 2009, the renowned Korean KIA corporation appointed DAL Motors as its authorised general distributor and exclusive dealer in Sudan, taking the company miles ahead of its competitors in the Sudanese automotive market.
In March 2010, DAL Motors officially launched the KIA brand with the inauguration of the newly built showroom and workshop at Bahri industrial area.
In 2015, and in order to align its strategy with that of KIA Motor Corporation, DAL Motors launched its state-of-the-art KIA Complex at Kilo 8, a 3S facility built to manufacturer CI to meet the new KIA Motor strategy of transforming the brand from “budget” to “prime”, hence making it one of the world’s most desirable brands.

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DAL Motors is Sudan’s largest multi-brand automotive company. The company was established in 1994 with the aim to provide the Sudanese automotive market with high quality products, diverse mobility solutions, and high standards of customer service. By 2005, Thanks to the clear strategic intent, comprehensive market insights, and ambitious vision of the company owners who foresaw a large growing market, DAL Motors succeeded in putting the jewel in the crown when the Stuttgart headquartered German multinational corporation Daimler AG, awarded the company the exclusive general distributorship of Daimler AG brands and products, spearheaded by the world most prestigious brand Mercedes-Benz.

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