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In 2016 DAL Motors launched the All-New KIA SPORTAGE MY2017. The KIA K8 complex was the venue for a world class colourful gala where a large number of invitees attended the unveiling of the 4th generation KIA SPORTAGE. KIA Motors started the production of the SPORTAGE with its 1st generation in the early 1990s; over time this model, of the cross-over SUV, became KIA’s bestselling model worldwide, overtaking the KIA RIO. In 2016, the SPORTAGE won the Red Dot Award for car design. The All-New KIA SPORTAGE received 5-star rating (Top Safety Pick) from the Insurance Institute for Highway Safety (IIHS) in the USA.
The event started with the invitees’ reception and networking, where they were served fresh and soft drinks. The attendees were from different sectors of the Sudanese society, namely individuals, corporates, organisations, media, radio stations, as well as TV channels. Mr Motasim Daoud Abdellatif – DAL Engineering Division Managing Director was present along with DAL Motors senior management, line managers, and the KIA team.
Mr Brian Stevenson – DAL Motors General Manager, presented the All-New KIA SPORTAGE, highlighting the history of the KIA SPORTAGE and the main features of the All-New model, which is built with cutting-edge technology and the extensive expertise of KIA Motors. He also expressed his appreciation for the DAL Motors Marketing team for the excellent execution of the launch event.
The All-New SPORTAGE was unveiled by a striking and eye-catching lightshow, followed by a scrumptious and elegant buffet dinner.
After dinner, guests were invited to experience some of its new features. They were subsequently video-interviewed about what they liked the most about the All-New KIA SPORTAGE. Each guest highlighted a different feature related to the design, technology, price, off-road capabilities, and the record breaking 7-Year warranty.