The pickup truck community is amazed at the new 2025 Maverick with its affordable price, excellent fuel economy, and SUV-like ride quality. But what if we tell you that things can go even beyond that? The blue oval company is preparing for another smaller, more efficient, and more affordable pickup. Moreover, it’s bringing back the well-known nameplate (2025 Ford Ranchero) from the vintage muscle car era.
Reasons to Anticipate the Ford Ranchero
Maneuverability
One of the things we like about the Maverick is its compact size, which ensures much better maneuvering in tight spaces compared to notably longer body-on-frame counterparts. But even such a small pickup measures nearly 200 inches in total length, making it comparable to full-size crossovers. For non-traditional pickup drivers, even this size may be challenging.
The Ranchero is coming to save the day. While exact measurements are yet to be revealed, expectations are high for notably smaller dimensions, especially since it’s likely to be offered globally. Smaller dimensions and lighter weight can only have a positive effect on maneuverability, making it ideal for urban environments and as a commercial vehicle.
Efficient Powertrain
With its smaller size and lighter body, the Ranchero could potentially be even more efficient than the Maverick. The Maverick achieves around 42 MPG in the city and 33 MPG on the highway, impressive for a pickup. The Ranchero, riding on a smaller platform, should benefit from weight savings and simpler layouts. It might feature smaller engines suitable for various markets, possibly similar to those in the Puma crossover, including hybrid options.
All-Electric Version
Electrification is gaining momentum, especially in Europe. The Ranchero could leverage a platform already supporting full electrification, potentially offering powerful electric motor options. Enhanced battery technology could provide better range, appealing to markets increasingly favoring electric vehicles.
Tech and Safety Features
Despite its affordability, the Ranchero is expected to feature modern tech and safety equipment. Drawing from the Puma’s features, it could include an advanced infotainment system, safety systems like automatic emergency braking, and comfort features typically found in modern vehicles.
Car-Like Interior
While a pickup in form, the Ranchero’s interior will likely resemble that of its crossover counterparts like the Puma. Expect a comfortable, modern interior with ergonomic design and a focus on affordability, potentially compromising on material quality but not on functionality.
Single Cab Layout
Unlike the trend towards crew cab styles, the Ranchero might offer a single cab layout, appealing to those needing more cargo space. It could also come in a double cab configuration for passenger comfort, catering to a broader range of buyers.
Affordable Price
With the Maverick’s price rising, the Ranchero aims to be even more affordable. While exact pricing isn’t confirmed, it’s expected to undercut the Maverick significantly, particularly in markets like Europe where the Puma starts around €22,000. In the US, it will likely aim for a starting price well under $20,000, making it competitive in its segment.
