BMW is in the midst of one of the most aggressive product offensives in its history, aiming to introduce or heavily refresh roughly 40 models across its portfolio. The defining anchor for this strategy is the rollout of the Neue Klasse architecture—a software-led, highly flexible platform that redefines how BMW structures its vehicles, cabins, and driving dynamics.
By 2028, the German automaker’s lineup will represent a striking dual-strategy: scaling cutting-edge, pure-electric architecture while continuing to support highly refined internal combustion engine (ICE) and plug-in hybrid (PHEV) options for ultimate market flexibility.
2028 BMW 1 Series & i1
Perhaps the most significant mechanical shake-up for the entry-level segment is the arrival of the next-generation 1 Series and its all-electric sibling, the i1, slated for a 2028 debut.
- The Powertrain Split: While the traditional gasoline and plug-in hybrid variants are expected to maintain a front-wheel-drive bias on a refined version of their existing architecture, the pure-electric i1 shifts to the Neue Klasse platform.
- Return to Rear-Wheel Drive: In a move that will thrill brand purists, the electric i1 will revert to a rear-wheel-drive layout, powered by a single rear-mounted motor estimated to put out around 326 horsepower.
- The Rumored iM1: Whispers from Munich suggest a dual-motor, M-badged performance variant (potentially pushing 469 hp) is on the table to challenge premium hot hatches.
2028 BMW 3 Series & i3 Sedan / Touring
The bread and butter of the BMW brand, the 3 Series family completely leans into the Neue Klasse aesthetic.
- The Architecture: Selling alongside refreshed ICE versions, the dedicated EV sedan (i3) and its long-roof counterpart (i3 Touring) will leverage Gen6 battery technology.
- Range & Power: Thanks to cylindrical battery cells and enhanced energy density, the i3 variants are targeting an impressive driving range of up to 500 miles on a single charge.
2028 BMW 5 Series & 7 Series Facelifts
Following their initial launches, the mid-size executive 5 Series / i5 and flagship 7 Series / i7 will showcase significant styling overhauls to align with the evolving corporate look. Expect slimmed-down lighting profiles and a total interior tech migration.
| Model Class | Expected Drivetrains | Platform Base | Key Highlight |
| 1 Series / i1 | Petrol, PHEV, EV | UKL2 (ICE) / Neue Klasse (EV) | EV variant returns to RWD; entry-level Neue Klasse model. |
| 3 Series / i3 | Petrol, Diesel, EV | CLAR (ICE) / Neue Klasse (EV) | Introduction of the high-range i3 Touring wagon. |
| 5 Series / i5 | Petrol, Plug-In Hybrid, EV | CLAR Evolution | Heavy mid-cycle facelift; panoramic interior displays. |
| 7 Series / i7 | Petrol, Plug-In Hybrid, EV | CLAR Evolution | Bold styling updates; upgraded level 3 autonomous features. |
| M High-Performance | Twin-Turbo ICE Hybrids & Quad-Motor EVs | Mixed / Neue Klasse | “Heart of Joy” dynamics controller for instant torque distribution. |
