The blueprint for Ford’s 2028 lineup is all about a massive pivot. Driven by their new “skunkworks” engineering teams and a mandate to build highly efficient, affordable vehicles, Ford is dropping the complex old architectures in favor of radical, high-tech replacements. Here are the 6 major vehicles, platforms, and tech breakthroughs defining the 2028 Ford lineup.
2028 Ford Ranchero
Ford is aiming straight for the heart of the affordable truck market with a ground-up, mid-size electric pickup targeted at a highly disruptive $30,000 starting price.
- The Highlight: Extreme aerodynamic tuning. By completely rethinking details as minor as the side-view mirror housings, engineers shaved 20% off mirror drag alone, giving this truck 15% more driving range out of the exact same battery pack size compared to current standard EV trucks.
- The Name: Rumors point to a revival of the historic Ranchero nameplate for this low, sleek, hyper-efficient utility hauler.
2028 Ford Fiesta EV
In a major strategic alliance with Renault under the “Ready Set Ford” initiative, the iconic Fiesta is making a comeback as a fully electric, budget-friendly B-segment hatchback.
- The Highlight: Built on Renault’s highly praised AmpR Small platform in Northern France, this global hot-hatch will offer two battery configurations. The top-tier version will target a 400 km (248 miles) range and pump out over 220 horsepower to keep the classic Fiesta fun-to-drive DNA fully intact.
2028 P736 Next-Gen F-150
The absolute crown jewel of the Ford stable is getting a massive evolutionary upgrade. The current P702 generation steps aside for the all-new P736 architecture F-150.
- The Highlight: A completely modernized design heavily focused on next-generation multi-energy powertrains. Expect deeply integrated, advanced hybrid configurations across the entire trim matrix and an electrical backbone built for rapid, over-the-air (OTA) software updates.
2028 Electric Sedan
Ford is officially getting back into the traditional passenger car game in North America with a low, aerodynamic, rear-wheel-drive electric sedan aimed squarely at driving enthusiasts.
- The Highlight: To balance a striking, low-slung performance silhouette with everyday usability, the vehicle features a highly functional, fastback-style rear hatch closure to maximize cargo room while undercutting the $40,000 price threshold.
